Online Portal
School of Computer Computer Engineering

E-Commerce and Digital Marketing

Program Overview

In a global economy driven by digital transactions, the E-commerce and Digital Marketing program at ISEST is designed to turn students into strategic growth experts. This program bridges the gap between traditional business logic and modern digital execution. Students will master the tools needed to build online storefronts, drive high-quality traffic, and convert digital browsers into loyal customers.

The curriculum balances technical web management with creative marketing strategy, ensuring students are proficient in everything from Search Engine Optimisation (SEO) to automated sales funnels. Students can enrol at the HND level and progress to a B.Tech, gaining deep expertise in data-driven decision-making and multi-channel brand management.

Main Objectives

  • To equip students with the technical skills to build and manage robust E-commerce platforms.
  • To master data-driven marketing strategies including SEO, SEM, and Social Media Advertising.
  • To teach the integration of automated lead management tools (like WhatsApp Business) with professional ad managers.
  • To develop an understanding of consumer psychology and digital user behaviour.
  • To prepare students to launch and scale their own digital ventures or manage corporate digital departments.

Program Duration

3 Years

HND in E-commerce and Digital Marketing

1 Year

BTech in E-commerce and Digital Marketing

Internship

Included at both levels

Study Options

Day and Evening Sessions

Skills Acquired

Graduates of the program will be proficient in:

  • E-commerce Management: Setting up and optimizing stores on WordPress (WooCommerce), Shopify, and Prestashop.
  • Search Engine Optimization (SEO): On-page, off-page, and technical SEO to dominate search rankings.
  • Performance Marketing: Running high-conversion campaigns on Meta Ads Manager, Google Ads, and TikTok.
  • Content Strategy: Creating persuasive copy and visual assets for digital campaigns.
  • Data Analytics: Using Google Analytics and Meta Pixel to track ROI and consumer journeys.
  • Email & SMS Automation: Building automated nurturing sequences to increase customer lifetime value.
  • Digital Branding: Crafting a consistent and professional online identity for businesses.

Target Audience

This programme is ideal for:

  • Students passionate about business, technology, and marketing
  • Aspiring digital marketers and online entrepreneurs
  • HND graduates looking to progress to B.Tech in digital commerce
  • Business owners seeking digital transformation skills
  • Freelancers and marketing professionals looking to formalise their digital expertise

Career Opportunities

Graduates can pursue roles such as:

  • Digital Marketing Manager
  • E-commerce Operations Manager
  • SEO & Content Specialist
  • Social Media Strategist
  • Growth Hacker
  • Performance Marketing Specialist (PPC)
  • Digital Analytics Consultant
  • E-commerce Entrepreneur / Drop-shipper

Opportunities for Further Studies

  • Master’s degrees in Digital Business, Marketing Analytics, or Data Science.
  • Professional Certifications in:
    • Google Ads & Analytics Certification
    • Meta Certified Digital Marketing Associate
    • HubSpot Content Marketing Certification
    • Project Management Professional (PMP)

Strategize. Execute. Scale.
Master the tools of the modern economy and take control of the digital marketplace with our E-commerce and Digital Marketing program.

ApplyContact Us